{"id":6764,"date":"2026-03-17T09:45:00","date_gmt":"2026-03-17T13:45:00","guid":{"rendered":"https:\/\/lowfruits.io\/?p=6764"},"modified":"2026-02-10T12:21:46","modified_gmt":"2026-02-10T17:21:46","slug":"picking-keywords-for-seo","status":"publish","type":"post","link":"https:\/\/lowfruits.io\/blog\/picking-keywords-for-seo\/","title":{"rendered":"My Easy 4-Step System for Picking Keywords for SEO"},"content":{"rendered":"\n<p><strong>Most people pick the wrong keywords.<\/strong><\/p>\n\n\n\n<p>Everyone chases high volume, but that's the fastest way to fail in search engine optimization (SEO). The true SEO game isn't about volume; it's about choosing the <em>right<\/em> battles\u2014keywords you can realistically rank for, and that bring traffic ready to convert.<\/p>\n\n\n\n<p>Without a proven system for picking keywords for SEO, you risk wasting valuable time and resources on terms you'll never rank for, or terms that bring low-value traffic that doesn't convert.<\/p>\n\n\n\n<p>I'll share the <strong>proven 4-step system I use to select profitable, low-competition keywords<\/strong> that align with your business goals and build authority. This system moves you past guessing and starts building a calculated, high-performing content portfolio.<\/p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents crazy has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article<\/p>\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a class=\"aioseo-toc-item\" href=\"#the-core-criteria-3-pillars-of-keyword-selection\">The Core Criteria: 3 Pillars of Keyword Selection<\/a><ul><li><a class=\"aioseo-toc-item\" href=\"#1-search-intent-the-why\">1. Search Intent (The &quot;Why&quot;)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#2-keyword-difficulty-the-can-i\">2. Keyword Difficulty (The &quot;Can I?&quot;)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#3-business-value-the-should-i\">3. Business Value (The &quot;Should I?&quot;)<\/a><\/li><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#my-4-step-system-for-picking-keywords-for-seo\">My 4-Step System for Picking Keywords for SEO<\/a><ul><li><a class=\"aioseo-toc-item\" href=\"#step-1-build-a-seed-list-brainstorming\">Step 1: Build a Seed List (Brainstorming)<\/a><ul><li><a class=\"aioseo-toc-item\" href=\"#check-out-google-suggestions\">Check Out Google Suggestions<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#think-about-your-niche\">Think About Your Niche<\/a><\/li><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#step-2-analyze-competition-finding-your-easy-wins\">Step 2: Analyze Competition (Finding Your Easy Wins)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#step-3-filter-by-intent-qualifying-the-search\">Step 3: Filter by Intent (Qualifying the Search)<\/a><ul><li><a class=\"aioseo-toc-item\" href=\"#how-to-do-this-in-lowfruits\">How to Do This in LowFruits:<\/a><\/li><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#step-4-map-assign-execution\">Step 4: Map & Assign (Execution)<\/a><\/li><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#seo-success-is-in-the-keyword-selection\">SEO Success Is in the Keyword Selection<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#faqs-about-picking-keywords-for-seo\">FAQs About Picking Keywords for SEO<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-core-criteria-3-pillars-of-keyword-selection\">The Core Criteria: 3 Pillars of Keyword Selection<\/h2>\n\n\n\n<p>Before you even start considering <a href=\"https:\/\/lowfruits.io\/blog\/keyword-search-volume\/\" title=\"Keyword Search Volume Explained: Why Higher Isn\u2019t Always Better\">search volume<\/a>, you need to filter your initial ideas against certain criteria. These pillars determine whether a keyword is a smart investment of your time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-search-intent-the-why\">1. Search Intent (The &#8220;Why&#8221;)<\/h3>\n\n\n\n<p>This is the most critical factor when picking keywords for SEO: <strong>What is the user trying to accomplish right now?<\/strong>&nbsp;<\/p>\n\n\n\n<p>Google's primary goal is to satisfy the user's intent. If your content doesn't deliver the exact type of page the user is looking for, you won't rank, even if you execute everything else perfectly.<\/p>\n\n\n\n<p>There are 4 primary types of <a href=\"https:\/\/lowfruits.io\/blog\/search-intent\/\" title=\"Search Intent Explained: What It Is, 4 Types, & Why It Matters\">search intent<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Informational (Learning):<\/strong> The user wants to learn something, find an answer to a question, or understand a concept (e.g., &#8220;how to start a blog,&#8221; &#8220;what is an algorithm&#8221;). The content format here should be guides, tutorials, or long-form articles.<\/li>\n\n\n\n<li><strong>Transactional (Buying):<\/strong> The user is ready to buy a specific product or service immediately (e.g., &#8220;buy minimalist wallet,&#8221; &#8220;Apple discount code&#8221;). The content format must be a product page, service page, or checkout page.<\/li>\n\n\n\n<li><strong>Commercial Investigation (Researching):<\/strong> The user is gathering information before making a purchase decision (e.g., &#8220;best rank tracking tool review,&#8221; &#8220;iPhone 16 vs. Samsung S25&#8221;). The format should be comparison reviews, listicles, or detailed buyer's guides.<\/li>\n\n\n\n<li><strong>Navigational (Finding):<\/strong> The user is trying to get to a specific website or brand's page (e.g., &#8220;Facebook login,&#8221; &#8220;LowFruits pricing&#8221;).<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box is-style-info\" role=\"alert\">\n<p><strong>Actionable Tip:<\/strong> Always match your content format to the dominant intent of the search engine results page (<a href=\"https:\/\/lowfruits.io\/blog\/what-are-serps\/\" title=\"What Are SERPs?  An Easy Guide to Search Engine Results Pages\">SERP<\/a>). If the top 10 results are all listicles, you should also write a listicle. If they\u2019re all product pages, your best bet is a product page.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-keyword-difficulty-the-can-i\">2. Keyword Difficulty (The &#8220;Can I?&#8221;)<\/h3>\n\n\n\n<p><a href=\"https:\/\/lowfruits.io\/blog\/keyword-difficulty\/\" title=\"Keyword Difficulty: What It Is, Why It Matters, & How to Find It\">Keyword difficulty<\/a> (KD) is a metric provided by SEO tools that estimates how hard it will be to rank on the first page of Google for a given term. They\u2019re crucial for a realistic assessment of competition.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"592\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/ahrefs-keyword-difficulty.png\" alt=\"Ahrefs keyword difficulty score.\" class=\"wp-image-2381\" style=\"width:431px;height:auto\" title=\"Keyword Difficulty\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/ahrefs-keyword-difficulty.png 662w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/ahrefs-keyword-difficulty-300x268.png 300w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/figure>\n\n\n\n<p>While every <a href=\"https:\/\/lowfruits.io\/blog\/best-seo-tools-for-small-businesses\/\" title=\"7 Best SEO Tools for Small Businesses in 2025\">SEO tool<\/a> estimates KD differently, you should <strong>focus on low-difficulty keywords <\/strong>to have the best chances of ranking in the top 10 search results. This is especially true if you have a new website or small business.&nbsp;<\/p>\n\n\n\n<p>I recommend <a href=\"https:\/\/lowfruits.io\/\" title=\"LowFruits - Analyze the SERPs Faster, Find Weak Spots\">LowFruits<\/a> for investigating keyword difficulty because it looks at more than just KD scores. You also get the following metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SERP Difficulty Score (SD): <\/strong>This look at the difficulty of the first page as a whole. A 1-score is easy to rank for, while 3 is hard.<\/li>\n\n\n\n<li><strong>Weak Spots: <\/strong>Each icon represents a low-authority domain. These are competitors you can outrank with the right content.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-1024x487.jpg\" alt=\"LowFruits keyword report with easy keywords.\" class=\"wp-image-2387\" title=\"Easy Keywords\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-1024x487.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-300x143.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-768x365.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-1536x730.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits.jpg 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It\u2019s a super beginner-friendly way to perform a <a href=\"https:\/\/lowfruits.io\/blog\/how-to-do-a-serp-analysis\/\" title=\"How to Do a SERP Analysis in 5 Easy Steps (With Examples)\">SERP analysis<\/a>\u2014no manual Google checking required.<\/p>\n\n\n\n<p>Ultimately, targeting these less-competitive areas is how new or growing sites gain momentum.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-business-value-the-should-i\">3. Business Value (The &#8220;Should I?&#8221;)<\/h3>\n\n\n\n<p>Finally, consider <strong>how close the keyword is to generating revenue<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Don't chase <em>only<\/em> high-volume informational keywords if your primary goal is sales. (Will give you an example about when to do this later.)<\/p>\n\n\n\n<p>Prioritize terms that solve a high-value problem for your core customer, shorten the buyer's journey, or lead directly to a transactional intent page.<\/p>\n\n\n\n<p>This way, your content does more than just bring visitors to your site; it gets them to convert.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"my-4-step-system-for-picking-keywords-for-seo\">My 4-Step System for Picking Keywords for SEO<\/h2>\n\n\n\n<p>The pillars above give your keyword strategy a solid foundation.&nbsp;<\/p>\n\n\n\n<p>Now, you can follow this 4-step process to find the right keywords for your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-build-a-seed-list-brainstorming\">Step 1: Build a Seed List (Brainstorming)<\/h3>\n\n\n\n<p>The first step in how to pick keywords for SEO is <strong>casting a wide net to generate ideas<\/strong>. Think of this as the raw material before you start filtering.<\/p>\n\n\n\n<p>Here are some different ways you can come up with <a href=\"https:\/\/lowfruits.io\/blog\/seed-keywords\/\" title=\"How to Find Seed Keywords [5 Quick & Easy Ways]\">seed keywords<\/a> (the terms you type into keyword research tools):<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"look-at-internal-data-first\">Look at Internal Data First<\/h4>\n\n\n\n<p><strong>Start with <\/strong><strong><em>your existing<\/em><\/strong><strong> Google Search Console (GSC) data.<\/strong><\/p>\n\n\n\n<p>Navigate to<strong> Performance<\/strong> reports and select the <strong>Queries<\/strong> tab. This will give you a list of <a href=\"https:\/\/lowfruits.io\/blog\/what-keywords-is-my-site-ranking-for\/\" title=\"What Keywords Is My Site Ranking For? [3 Ways to Find Out]\">keywords your website is already ranking for<\/a>.<\/p>\n\n\n\n<p>Look specifically for queries where your pages are receiving impressions but have either:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A low <a href=\"https:\/\/lowfruits.io\/blog\/improve-organic-ctr\/\" title=\"7 Tips to Improve Your Organic Clickthrough Rate (CTR)\">click-through rate<\/a> (CTR) <em>or<\/em><\/li>\n\n\n\n<li>A high ranking position (e.g., position 20-50)<\/li>\n<\/ul>\n\n\n\n<p><strong>These are terms Google already associates with your site<\/strong> and are perfect for targeted content refreshes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/03\/gsc-performance-1024x515.jpg\" alt=\"Performance report in Google Search Console shows queries and keyword metrics.\" class=\"wp-image-5370\" style=\"width:756px;height:auto\" title=\"GSC Performance Report\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/03\/gsc-performance-1024x515.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/03\/gsc-performance-300x151.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/03\/gsc-performance-768x387.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/03\/gsc-performance.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Add these terms to a seed keyword list.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"check-out-google-suggestions\">Check Out Google Suggestions<\/h4>\n\n\n\n<p>Some of the best keyword ideas come straight from the source\u2014Google.<\/p>\n\n\n\n<p>I like to look at Google Autocomplete suggestions before diving deep into my <a href=\"https:\/\/lowfruits.io\/blog\/keyword-research-for-small-businesses\/\" title=\"Keyword Research for Small Business Owners [Easy SEO Guide]\">keyword research<\/a>.&nbsp;<\/p>\n\n\n\n<p>To use this feature, just start typing a query related to your business <strong>but don\u2019t press enter<\/strong>.<\/p>\n\n\n\n<p>Google will autopopulate searches that start with your text.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"975\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/google-autocomplete-1024x975.jpg\" alt=\"Google autocomplete feature recommends related search queries.\" class=\"wp-image-2091\" style=\"width:571px;height:auto\" title=\"Google Autocomplete Suggestions\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/google-autocomplete-1024x975.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/google-autocomplete-300x286.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/google-autocomplete-768x731.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/google-autocomplete.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can also look at the &#8220;<a href=\"https:\/\/lowfruits.io\/blog\/google-people-also-ask\/\" title=\"Google People Also Ask: What It Is & How to Optimize for It\">People Also Ask<\/a>&#8221; (PAA) section of search results. This area provides specific questions users have related to the initial query.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"457\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/09\/picking-keywords-for-seo-google-paa.jpg\" alt=\"You can use Google People Also Ask for picking keywords for SEO.\" class=\"wp-image-6767\" style=\"width:635px;height:auto\" title=\"Google People Also Ask\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/09\/picking-keywords-for-seo-google-paa.jpg 950w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/09\/picking-keywords-for-seo-google-paa-300x144.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/09\/picking-keywords-for-seo-google-paa-768x369.jpg 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure>\n\n\n\n<p>These features reveal <em>exactly<\/em> what people are searching for in real-time and provide excellent <a href=\"https:\/\/lowfruits.io\/blog\/long-tail-keywords\/\" title=\"Long-Tail Keywords: What They Are & How to Find Them\">long-tail keyword<\/a> ideas.<\/p>\n\n\n\n<p>Take all your findings and add them to your ongoing list of seed keywords.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"think-about-your-niche\">Think About Your Niche<\/h4>\n\n\n\n<p>At this point, you should have a <strong>large list of seed keywords<\/strong> (broad, relevant terms like &#8220;minimalist wallet&#8221; or &#8220;coffee brewing&#8221;).<\/p>\n\n\n\n<p>This gives you the core topics relevant to your business or niche.<\/p>\n\n\n\n<p>Continue adding to it until you feel you have covered all your business\u2019s most important bases. (For solopreneurs, I\u2019d say 25\u201340 keywords. For small to mid-size teams, 40\u201380 keywords. Bigger companies and agencies will have more comprehensive seed keyword lists.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-analyze-competition-finding-your-easy-wins\">Step 2: Analyze Competition (Finding Your Easy Wins)<\/h3>\n\n\n\n<p>This is where you\u2019re going to use a <a href=\"https:\/\/lowfruits.io\/blog\/best-seo-keyword-research-tools\/\" title=\"15 Best SEO Keyword Research Tools [Free & Paid]\">keyword research tool<\/a> to see how likely you'll rank in the top 10.<\/p>\n\n\n\n<p>For this step, I like to use LowFruits because of the reasons I mentioned earlier (more helpful metrics and beginner-friendly). However, you can also use tools like Semrush and Ahrefs if you already have an account.<\/p>\n\n\n\n<p>So, at this stage, we\u2019re <strong>looking for quantifiable signs of weakness<\/strong>. This means easy competitor targets and high chances of ranking in top positions.<\/p>\n\n\n\n<p>To do this, you\u2019re going to start by entering one of your seed keywords from the previous step into your chosen tool. (For this tutorial, I\u2019m using the <strong>LowFruits KWFinder<\/strong>.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/kwfinder-search-blank-1-1024x241.jpg\" alt=\"KWFinder search settings.\" class=\"wp-image-2745\" title=\"Seed Keyword Search\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/kwfinder-search-blank-1-1024x241.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/kwfinder-search-blank-1-300x71.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/kwfinder-search-blank-1-768x181.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/kwfinder-search-blank-1-1536x361.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/kwfinder-search-blank-1-2048x482.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Then, you\u2019re going to pay special attention to the following columns:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-1024x487.jpg\" alt=\"LowFruits keyword report with easy keywords.\" class=\"wp-image-2387\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-1024x487.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-300x143.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-768x365.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-1536x730.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits.jpg 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box is-style-info\" role=\"alert\">\n<p><strong>Are the right columns empty in your report?<\/strong> Don\u2019t worry! It just means you need to analyze the SERPs. Just check the box to the left of the keyword you want to analyze and click the <strong>SERP Extract <\/strong>button. (1 keyword analyzed = 1 credit)<\/p>\n<\/div>\n\n\n\n<p>As we discussed earlier, these columns represent SD scores and Weak Spots.<\/p>\n\n\n\n<p>Now, what we want to do is <strong>add filters so we only see easy keywords<\/strong>.<\/p>\n\n\n\n<p>First, we\u2019ll set the <strong>SD filter <\/strong>to a <strong>max<\/strong> of <strong>1<\/strong>. Click <strong>Apply<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"561\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/sd-score-max-filter.jpg\" alt=\"SERP difficulty score filter in LowFruits.\" class=\"wp-image-5711\" style=\"width:505px;height:auto\" title=\"SD Filter\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/sd-score-max-filter.jpg 750w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/sd-score-max-filter-300x224.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Then, we\u2019re going to open the <strong>Weak Websites<\/strong> filter and set the <strong>min<\/strong> to <strong>2<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"314\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/weak-spots-filter-1-1024x314.jpg\" alt=\"Weak Spots filter in the LowFruits KWFinder.\" class=\"wp-image-2871\" title=\"Weak Spots Filter\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/weak-spots-filter-1-1024x314.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/weak-spots-filter-1-300x92.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/weak-spots-filter-1-768x236.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/weak-spots-filter-1-1536x471.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/weak-spots-filter-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Thanks to these two simple filters, you now have <strong>keywords with low-difficulty and multiple Weak Spots<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/01\/easy-keywords-florist-1024x440.jpg\" alt=\"Easy keyword in LowFruits, the best Semrush alternative.\" class=\"wp-image-2973\" title=\"Easy Keywords in LowFruits\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/01\/easy-keywords-florist-1024x440.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/01\/easy-keywords-florist-300x129.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/01\/easy-keywords-florist-768x330.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/01\/easy-keywords-florist.jpg 1450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box is-style-success\" role=\"alert\">\n<p><strong>Pro Tip: <\/strong>Click on the search volume (<strong>Vol.<\/strong>) column to sort your report in descending order. This will put your highest volume keywords first, helping you prioritize which to target.<\/p>\n<\/div>\n\n\n\n<p><strong>The bottom line<\/strong>: If low-authority sites are ranking on page 1, you have a solid chance to outrank them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-filter-by-intent-qualifying-the-search\">Step 3: Filter by Intent (Qualifying the Search)<\/h3>\n\n\n\n<p>When you do keyword research, you're going to get <em>a lot <\/em>of keywords. And the reality is that many won't align with your business goals.<\/p>\n\n\n\n<p><strong>The job of step 3 is to quickly qualify keywords by their search intent.<\/strong><\/p>\n\n\n\n<p>This will help you match your content to what users (and search engines) want <em>and<\/em> align your content strategy with your business objectives.<\/p>\n\n\n\n<p><strong>In summary: <\/strong>You\u2019re going to do a quick <a href=\"https:\/\/lowfruits.io\/blog\/how-to-do-a-serp-analysis\/\" title=\"How to Do a SERP Analysis in 5 Easy Steps (With Examples)\">SERP analysis<\/a> to see if a keyword is worth targeting or not.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"how-to-do-this-in-lowfruits\"><strong>How to Do This in LowFruits:<\/strong><\/h4>\n\n\n\n<p>When you\u2019re in your keyword report, click <strong>View the SERP<\/strong> next to the keyword you\u2019re interested in.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/08\/view-the-serp-in-lowfruits-1024x379.jpg\" alt=\"Button to View the SERP in LowFruits.\" class=\"wp-image-6470\" style=\"width:746px;height:auto\" title=\"View the SERP\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/08\/view-the-serp-in-lowfruits-1024x379.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/08\/view-the-serp-in-lowfruits-300x111.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/08\/view-the-serp-in-lowfruits-768x284.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/08\/view-the-serp-in-lowfruits.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This will open a pop-out window of the top 10 search results for that keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"764\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/08\/top-10-search-results-tulips-1024x764.jpg\" alt=\"SERP analysis function in LowFruits shows the top 10 search results for a specific keyword.\" class=\"wp-image-6471\" title=\"Top 10 Organic Results\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/08\/top-10-search-results-tulips-1024x764.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/08\/top-10-search-results-tulips-300x224.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/08\/top-10-search-results-tulips-768x573.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/08\/top-10-search-results-tulips.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now, <strong>analyze these results<\/strong>. Are they product pages, guides, videos, or comparison tables?&nbsp;<\/p>\n\n\n\n<p>If you see a majority of one format, that is the dominant intent you must satisfy.<\/p>\n\n\n\n<p>In the above example, every result is a guide. This means the keyword has information intent (users want to learn something), and we should creating something similar.<\/p>\n\n\n\n<p>Now, you might be wondering, \u201c<em>If my business goal is to make sales, why would I waste time on an informational piece?<\/em>\u201d<\/p>\n\n\n\n<p>That\u2019s a fair question.&nbsp;<\/p>\n\n\n\n<p>A guide on tulips won\u2019t necessarily <em>directly<\/em> translate to more bouquet sale for a florist. However,<strong> you must cater to your audience and their needs<\/strong>. This means you\u2019ll need to write informational content at times, even though they don\u2019t have the best conversion rates.<\/p>\n\n\n\n<p>Overall, <strong>keeping users on your site is the goal<\/strong>. And, this visitor <em>could<\/em> come back to your site one day to make a purchase now that they\u2019ve been exposed to your brand.<\/p>\n\n\n\n<p>By giving them content they want, you\u2019ll reduce <a href=\"https:\/\/lowfruits.io\/blog\/is-bounce-rate-a-ranking-factor\/\" title=\"Is Bounce Rate a Ranking Factor? (Easy SEO Guide)\">bounce rates<\/a> and improve engagement metrics, which are <a href=\"https:\/\/lowfruits.io\/blog\/google-ranking-factors\/\" title=\"7 Most Important Google Ranking Factors in 2025\">important Google ranking factors<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box is-style-info\" role=\"alert\">\n<p><strong>Don\u2019t have LowFruits? <\/strong>You can also do a SERP analysis by performing manual Google checks. Just enter your keyword and investigate the top results. The drawback to this method is that you can only do 1 keyword at a time, making it much more time-intensive.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-map-assign-execution\">Step 4: Map & Assign (Execution)<\/h3>\n\n\n\n<p>This final step turns your keyword list into an actionable strategy.<\/p>\n\n\n\n<p><strong>The goal here is to document your decisions <\/strong>and commit keywords to specific pages on your website.<\/p>\n\n\n\n<p><strong>Here's what you're going to do:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Assign Primary Keywords:<\/strong> Every single URL should have 1 <a href=\"https:\/\/lowfruits.io\/blog\/focus-keywords\/\" title=\"Focus Keywords Explained: What They Are & How to Pick Them\">focus keyword<\/a>. This is the main query you want to rank for. You\u2019ll use this keyword to optimize your page\u2019s H1 tag, URL slug, and core content around.<\/li>\n\n\n\n<li><strong>Identify Secondary Keywords:<\/strong> Use the long-tail variations and sub-topics you found in earlier steps as <a href=\"https:\/\/lowfruits.io\/blog\/find-related-keywords\/\" title=\"How to Find Related Keywords to Improve Your Content\u2019s Reach\">related keywords<\/a>. These are used naturally throughout the content (in H2s, H3s, and body copy) to increase relevance and capture broader traffic.<\/li>\n\n\n\n<li><strong>Create a Content Blueprint:<\/strong> Log all your keywords in a central spreadsheet or project management tool. Include the URL, the focus keyword, the search intent, and the supporting keywords. This map is vital for preventing <a href=\"https:\/\/lowfruits.io\/blog\/keyword-cannibalization\/\" title=\"Is Keyword Cannibalization Hurting Your SEO? Learn How to Fix It!\">keyword cannibalization<\/a> and for ensuring every piece of content has a unique purpose.<\/li>\n\n\n\n<li><strong>Avoid Keyword Overlap:<\/strong> Before publishing, check your content blueprint to ensure your new focus keyword isn't already assigned to another URL. If it is, you need to go back to Step 2 or Step 3 and find a more unique term.<\/li>\n<\/ul>\n\n\n\n<p>It's quite a few steps, but the good news is that <strong>LowFruits can automate the entire process for you.<\/strong><\/p>\n\n\n\n<p>The <a href=\"https:\/\/lowfruits.io\/features\/keyword-clustering-tool\/\" title=\"Keyword Clustering Tool\">Keyword Clustering Tool<\/a> organizes related keywords into clusters, so you can target queries with shared intent on the same web page.&nbsp;<\/p>\n\n\n\n<p>To use this tool, simply navigate to the <strong>Clusters<\/strong> tab of any keyword report. This list will show your focus keywords and the amount of related keywords within each cluster.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-clusters-1024x445.jpg\" alt=\"Keyword and topic clusters tab in LowFruits.\" class=\"wp-image-2171\" title=\"Clusters Tab\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-clusters-1024x445.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-clusters-300x130.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-clusters-768x334.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-clusters-1536x668.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-clusters.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can click on any of these results to see the individual keywords within that group.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/05\/keyword-clusters-best-la-florist-1024x410.jpg\" alt=\"Keywords within a single topic cluster.\" class=\"wp-image-6093\" title=\"Keywords Within a Cluster\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/05\/keyword-clusters-best-la-florist-1024x410.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/05\/keyword-clusters-best-la-florist-300x120.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/05\/keyword-clusters-best-la-florist-768x307.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/05\/keyword-clusters-best-la-florist.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>LowFruits puts topic clustering on autopilot,<\/strong> so you can get the same results as the earlier mentioned manual process\u2014in less time.&nbsp;<\/p>\n\n\n\n<p>You can use these clusters to creat an entire content strategy in literal minutes.<\/p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box is-style-info\" role=\"alert\">\n<p>Check out this beginner-friendly guide on <a href=\"https:\/\/lowfruits.io\/blog\/topic-clusters\/\" title=\"How to Create Topic Clusters for SEO (+ Automation Guide!)\">how to create topic clusters<\/a>.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seo-success-is-in-the-keyword-selection\">SEO Success Is in the Keyword Selection<\/h2>\n\n\n\n<p>Choosing the right keywords isn't about luck. It's a strategy that anyone can learn.<\/p>\n\n\n\n<p>I hope this article helped you learn how to pick keywords for SEO. Remember to look at search intent, keyword difficulty, and how it aligns with your business.<\/p>\n\n\n\n<p>If you target keywords that align with your goals and content, you'll find yourself ranking higher and faster.<\/p>\n\n\n\n<p>For more articles like this, check out our <a href=\"https:\/\/lowfruits.io\/blog\/on-page-seo\/\" title=\"Easy On-Page SEO: A Beginner\u2019s Guide to Ranking Higher\">beginner\u2019s guide to on-page SEO<\/a> and <a href=\"https:\/\/lowfruits.io\/blog\/seo-best-practices\/\" title=\"15 SEO Best Practices That Really Work (& How To Do Them)\">15 SEO best practices that really work<\/a>.&nbsp;<\/p>\n\n\n\n<p>You can also find us on <a href=\"https:\/\/x.com\/low_fruits\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"LowFruits Twitter\">Twitter<\/a> (X) and <a href=\"https:\/\/www.facebook.com\/lowfruitsio\" target=\"_blank\" rel=\"noopener nofollow\" title=\"LowFruits Facebook\">Facebook<\/a> to stay up to date on the latest trends in SEO and keyword research.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs-about-picking-keywords-for-seo\">FAQs About Picking Keywords for SEO<\/h2>\n\n\n\n<div class=\"wp-block-aioseo-theme-accordion\">\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\">How do you choose keywords for SEO?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>To choose keywords for SEO, you'll want to focus on low difficulty scores and weak competitors in SERPs. This type of keyword is easier to rank for and helps you capture one of the top 10 positions in search results. Be sure to check the keyword's search intent before creating content to give yourself the best chance of ranking high.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-aioseo-theme-accordion\">\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\">What are the 4 types of keywords for SEO?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>SEO keywords are categorized by search intent, which represents what a user wants to achieev when performing a search. The 4 types of search intent are informational (seeking answers), commercial&nbsp; (researching products), transactional (ready to buy), and navigational (seeking a specific site).<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-aioseo-theme-accordion\">\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\">Which keyword is best for SEO?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>There isn't a &#8220;best&#8221; keyword for SEO. However, you can follow specific best practices to find <a href=\"https:\/\/lowfruits.io\/blog\/good-seo-keywords\/\" title=\"An SEO Specialist\u2019s Take on the Idea of \u201cGood\u201d SEO Keywords\">good SEO keywords<\/a> for your website. Some things to consider are the keyword's difficulty, competitiveness in SERPs, and business value (i.e., does it align with your business goals). In general, it's best to target long-tail keywords because they convert better than broad, high-volume terms.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-aioseo-theme-accordion\">\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\">How do I find my SEO keywords?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>You can find your existing SEO keywords by analyzing your Google Search Console Performance report. You can also use keyword research tools to see what keywords your website is ranking for and expand your list.<\/p>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Most people pick the wrong keywords. Everyone chases high volume, but that&#8217;s the fastest way to fail in search engine optimization (SEO). The true SEO game isn&#8217;t about volume; it&#8217;s about choosing the right battles\u2014keywords you can realistically rank for, and that bring traffic ready to convert. Without a proven system for picking keywords for [&hellip;]<\/p>\n","protected":false},"author":248,"featured_media":7139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"am_check_title_format":true,"am_check_permalink_format":true,"am_check_check_categories":true,"am_check_image_links_new_tab":true,"am_check_links_new_tab":true,"am_check_flifdn_i_zdilyghwmc3q":true,"am_check_bw5lhchtaays6phnuxaab":true,"am_check_7xjfkeyllswtlb8m4geli":true,"am_check_mmpyavkpnvqakyoa0pswp":true,"am_check_nwzd0q2luski4upg5xkib":true,"am_check_phrpfzy7iv6_4sb6gtmfe":true,"am_check_dt_uokjr34nmlp5i4mai5":true,"am_check_ck0ix72zhwrmtntdo09mi":true,"am_check_m0uc7nzckg1x33rffydya":true,"am_check_joaqzpt1pujl4bkkyurpx":true,"am_check_wmavsh39a3yxl49ptxfe7":true,"am_check_v_r5yh0urz2icvtljws0m":true,"am_check_00ob2jv86fnniwqec_pzr":true,"footnotes":""},"categories":[129],"tags":[311,310],"class_list":["post-6764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keywords","tag-pick-keywords","tag-picking-keywords-for-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/6764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/users\/248"}],"replies":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/comments?post=6764"}],"version-history":[{"count":6,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/6764\/revisions"}],"predecessor-version":[{"id":7140,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/6764\/revisions\/7140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media\/7139"}],"wp:attachment":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media?parent=6764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/categories?post=6764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/tags?post=6764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}